Course Overview:
This course is designed to provide a comprehensive understanding of digital marketing strategies and tools essential for navigating the dynamic online landscape. Students will explore various digital channels and learn how to create impactful campaigns to drive brand visibility, engagement, and conversions.
Course Duration
12 Weeks / 3 Months
Week 1: Introduction to Digital Marketing
• Understanding the digital marketing landscape
• Evolution and significance of digital channels
• Role of digital marketing in modern business
• Evolution and significance of digital channels
• Role of digital marketing in modern business
Week 2-3: Website Essentials and SEO
• Basics of website design and user experience (UX)
• Introduction to Search Engine Optimization (SEO)
• On-page and off-page SEO techniques
• Introduction to Search Engine Optimization (SEO)
• On-page and off-page SEO techniques
Week 4-5: Content Marketing and Social Media Strategy
• Content creation and storytelling
• Social media platforms and audience engagement
• Developing a social media marketing strategy
• Social media platforms and audience engagement
• Developing a social media marketing strategy
Week 6-7: Pay-Per-Click (PPC) Advertising
• Introduction to PPC advertising (Google Ads, Facebook Ads)
• Campaign setup, optimization, and budgeting
• Remarketing and ad retargeting strategies
• Campaign setup, optimization, and budgeting
• Remarketing and ad retargeting strategies
Week 8-9: Email Marketing and Automation
• Fundamentals of email marketing
• Building effective email campaigns
• Marketing automation tools and techniques
• Building effective email campaigns
• Marketing automation tools and techniques
Week 10: Analytics and Data-driven Marketing
• Introduction to web analytics (Google Analytics)
• Data-driven decision-making in marketing
• Measuring campaign performance and KPIs
• Data-driven decision-making in marketing
• Measuring campaign performance and KPIs
Week 11-12: Strategy and Integration
• Creating a comprehensive digital marketing strategy
• Integrating multiple channels for a cohesive marketing approach
• Future trends and staying updated in digital marketing
• Integrating multiple channels for a cohesive marketing approach
• Future trends and staying updated in digital marketing
Assessments and Activities
• Creating a digital marketing campaign for a hypothetical or real brand
• SEO audit and optimization project
• Social media content calendar creation
• Analyzing and presenting digital marketing analytics reports
• SEO audit and optimization project
• Social media content calendar creation
• Analyzing and presenting digital marketing analytics reports
Final Project
Students will develop a comprehensive digital marketing plan for a business, integrating various strategies learned throughout the course.