This course aims to provide students with a solid foundation in marketing principles, strategies, and techniques. It covers various aspects of marketing, including market analysis, consumer behavior, branding, and promotional strategies.
Course Duration
12 Weeks / 3 Months
Week 1: Introduction to Marketing
• Understanding the role and significance of marketing
• Overview of marketing concepts and evolution
• Exploring different marketing orientations
Week 2-3: Market Research and Consumer Behavior
• Techniques for conducting market research
• Understanding consumer behavior and decision-making
• Analyzing market trends and demands
Week 4-5: Marketing Mix: Product and Pricing Strategies
• Product development and management
• Pricing strategies and methodologies
• Strategies for product differentiation
Week 6-7: Marketing Mix: Promotion and Distribution
• Promotional strategies and tactics
• Integrated Marketing Communication (IMC)
• Distribution channels and logistics in marketing
Week 8-9: Branding and Positioning
• Importance of branding in marketing
• Brand development strategies
• Positioning and perception in the market
Week 10: Digital Marketing Essentials
• Overview of digital marketing channels
• Content creation and social media marketing
• Search Engine Optimization (SEO) and paid advertising
Week 11-12: Marketing Strategy and Planning
• Developing a marketing strategy
• Strategic planning for marketing campaigns
• Measuring marketing effectiveness and ROI
Assessments and Activities
• Market research projects and reports
• Product development and pricing simulations
• Promotional campaign creation and analysis
• Case studies on successful marketing strategies
Final Project
Students will develop a comprehensive marketing plan for a product or service, integrating various strategies learned throughout the course and presenting it as their final project.
