Course Overview:
This course is designed to equip students with the fundamental knowledge and skills required to establish and manage successful online ventures. Students will explore various aspects of e-commerce, digital marketing, and strategic planning crucial for online business success.
Course Duration
12 Weeks / 3 Months
Week 1: Introduction to Online Business
• Understanding the landscape of online business
• Evolution and significance of e-commerce
• Exploring different online business models
• Evolution and significance of e-commerce
• Exploring different online business models
Week 2-3: Building an Online Presence
• Website essentials for online businesses
• Domain registration, hosting, and website setup
• Introduction to website builders and content management systems
• Domain registration, hosting, and website setup
• Introduction to website builders and content management systems
Week 4-5: E-Commerce Platforms and Sales Channels
• Exploring e-commerce platforms (Shopify, WooCommerce, etc.)
• Creating and managing an online store
• Multi-channel selling and sales optimization
• Creating and managing an online store
• Multi-channel selling and sales optimization
Week 6-7: Digital Marketing for Online Businesses
• Fundamentals of digital marketing strategies
• Search Engine Optimization (SEO) for online visibility
• Social media marketing and content creation
• Search Engine Optimization (SEO) for online visibility
• Social media marketing and content creation
Week 8-9: Customer Relationship Management (CRM)
• Importance of CRM in online businesses
• Implementing CRM tools and strategies
• Enhancing customer experience and retention
• Implementing CRM tools and strategies
• Enhancing customer experience and retention
Week 10: Payment Gateways and Security
• Understanding payment gateway integration
• Ensuring online transaction security
• Compliance and regulations in online payments
• Ensuring online transaction security
• Compliance and regulations in online payments
Week 11-12: Scaling and Growth Strategies
• Strategies for scaling an online business
• Analytics and data-driven decision-making
• Emerging trends and future prospects in online business
• Analytics and data-driven decision-making
• Emerging trends and future prospects in online business
Assessments and Activities
• Building and managing an online store project
• Digital marketing campaign creation
• CRM implementation exercises
• Case studies on successful online businesses
• Digital marketing campaign creation
• CRM implementation exercises
• Case studies on successful online businesses
Final Project
Students will develop a comprehensive online business plan, incorporating various strategies learned throughout the course, and present it as their final project.